Idea of the Day!

For the Idea of the Day, some stakeholders have suggested that there is a need to improve the image of eating locally produced foods!

A social marketing campaign may be an ideal way to do this, as more variety of fresh, sustainably grown crops come on the market. 

Social marketing can be used to change behavior for the public good, as well as for individual benefits. It is used in public health campaigns to stop smoking, to reduce the spread of some diseases, to improve environmental conditions, and to raise over all awareness. The focus is on helping people to make a small change for an overall larger benefit. (Think recycling, or anti-littering campaigns). 

Stay tuned for tomorrow's idea of the day!!